Course Description

The Ultimate Wedding Planner Blueprint is a virtual education experience for Wedding Planners. It brings a modern and professional approach giving you the knowledge, tools and resources to become a successful planner.

Co-Founder & Lead Instructor

HEATHER HOESCH

Heather Hoesch joined LVL in 2010 and she’s the yin to Lindsay’s yang. Currently with over 800 weddings and ten years of experience under her belt, Heather is passionate, detailed, organized, and most importantly calm.Inspired by love, engagement stories, color combinations and hand written wedding vows, she brings a colorful style to the design and planning of a wedding. She will tell you that she loves her job, her clients and most of all her team. She believes that her passion for love adds to her commitment to creating the ultimate wedding for her couples.Heather always wanted to be part of a team that is an innovative leader in the industry and she found her dream team with LVL. With a Bachelor’s Degree in Communication Studies from California State University, Long Beach, she has successfully blended her education with doing what she enjoys the most – celebrating love.Before becoming an important asset and Partner of LVL , Heather was a former catering and onsite event coordinator for Turnip Rose and owned her own wedding consulting company. Her work has been featured on Style Me Pretty, Green Wedding Shoes, Weddings Chicks, Ruffled, Ceremony Magazine, Martha Stewart Weddings and more.With a leadership presence and exclusive access to the industry’s best-kept secrets, Heather is a key instructor at the LVL Academy program sharing her insightful instruction and knowledge with aspiring wedding planners.In her down time, you might find Heather car dancing to her favorite DJs, brunching with friends, helping fund raise for charitable causes or plotting to accomplish everything on her travel bucket list.

Course curriculum

  • 1

    Welcome

    • Welcome/Introduction

    • Day 1

  • 2

    Who is LVL

  • 3

    Weddings Defined

    • Weddings Defined

    • Slides: Weddings Defined

  • 4

    The Difference Between a Catering Manager and a Professional Wedding Planner

    • The Difference Between a Catering Manager and a Professional Wedding Planner

    • Professional Planner Vs Catering Manager

  • 5

    Wedding Planner Misconceptions

    • Wedding Planner Misconceptions

    • Slides: Wedding Planner Misconceptions

  • 6

    Pricing, Sales, & Recognizing Your Value

    • Pricing & Recognizing Your Value

    • Slides: Pricing & Your Value

    • Sales

    • Slides: Sales Tools & Tips

    • Sales Call Sheet

  • 7

    Where to Find Your Clients

    • Where to Find Your Clients

    • Slides: Where to Find Your Clients

  • 8

    The Psychology of Wedding Planning

    • The Psychology of Wedding Planning

    • Slides: The Psychology of Wedding Planning

  • 9

    The Wedding Industry

    • The Wedding Industry

    • Slides: The Wedding Industry

  • 10

    Client Books. What's Next?

    • Client Books. What's Next?

    • Slides: Client Books. What's Next?

  • 11

    Finding the Perfect Venue

    • Finding the Perfect Venue

    • Slides: Finding the Perfect Venue

  • 12

    Photography Perspective

    • Photography Perspective

  • 13

    Off Site Catering

    • Off Site Catering

    • Slides: Off Site Catering

  • 14

    Meal Service 101

    • Meal Service 101

    • Slides: Meal Service 101

    • Slides: Personalize Your Menu

  • 15

    Ceremony Process

    • Ceremony Process

    • Simple Ceremony Layout

    • Wedding Planner Checklist

  • 16

    How to Run a Wedding Rehearsal

    • How to Run a Wedding Rehearsal

  • 17

    How to Cut a Wedding Cake

    • How to Cut a Wedding Cake

  • 19

    Lessons We've Learned

    • Lessons We've Learned

  • 20

    A Day in the Life of a Planner

    • A Day in the Life of a Planner

  • 21

    Wedding Planner Wardrobe

    • Wedding Planner Wardrobe

  • 22

    Q & A with LVL

    • Q & A with LVL

  • 23

    Wedding Day Timeline

    • Wedding Day Timeline

    • Master Wedding Timeline Template

    • Bridal Beauty Instructions

    • Wedding Planner Checklist

  • 24

    Wedding Design

    • Wedding Design

    • Slides: Wedding Design

  • 25

    Table Top How To’s

    • Table Top How To’s

  • 26

    Social Media

    • Social Media

  • 27

    Floral Design

    • Floral Design 101

    • Become a Color Palette Pro

    • Styling for Photos

  • 28

    Entertainment & Lighting

    • Entertainment & Lighting

    • Slides: Entertainment & Lighting

  • 29

    Thank you

    • Thank you

Reviews

5 star rating

A great investment, invaluable resource!

CHRISTINA PADAVANO

I’m so thankful I made the investment in LVL Academy. It’s my second year in business, and it ensured me I was on the right track! The ladies at LVL provid...

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I’m so thankful I made the investment in LVL Academy. It’s my second year in business, and it ensured me I was on the right track! The ladies at LVL provided expert advice and actionable items to make my business grow.

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5 star rating

AMAZING

Kate Mulligan

The Wedding Planner Blueprint tool helped me so much!! I thought I was organized and type A when it came to wedding planning but these ladies took my skills ...

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The Wedding Planner Blueprint tool helped me so much!! I thought I was organized and type A when it came to wedding planning but these ladies took my skills to a professional level. Not only did I learn from their experience, professionals in other areas of the industry, but their they share their templates and tricks for communicating effectively with clients and vendors. I will forever be grateful for taking this course and bringing a sense of confidence to my clients that I didn't even realize I was lacking prior to taking this course! Thank you so much LVL!! You ladies are incredible inspiration and so appreciated for your incredible willingness to help other in the business succeed! - Kate's the Key

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5 star rating

LVL

Sarah Hunter

Loved the course! I am a beginner to wedding planning although having worked in bridal wear I had a little background knowledge. This course touched upon eve...

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Loved the course! I am a beginner to wedding planning although having worked in bridal wear I had a little background knowledge. This course touched upon everything and explained it at a level which was perfect for me, not too basic but still covered all the basics! I look forward to carrying this education into my future in the wedding industry. Thank you!

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5 star rating

Necessity for all wedding planners

Jessica Griffin

I found LVL Academy on Instagram a couple years ago when I first started by business. For about a year, I went back and forth about taking the course. As a y...

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I found LVL Academy on Instagram a couple years ago when I first started by business. For about a year, I went back and forth about taking the course. As a young entrepreneur, I was terrified of the cost and wasn't sure if it would be worth it. Since I live in Pennsylvania, I knew I wouldn't be able to attend the conference in California, so I decided to register for the online course (which you have access to for a year!!). I just finished this course, and I have to admit that I was dead wrong. This academy will change the way you approach wedding planning and provide a foundation for a strong business that has the potential to grow exponentially. LVL is one of the greatest educational resources for wedding planner I have ever used, and it means so much to know that I will have their support and resources going forward!

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5 star rating

Loved The Ultimate Wedding Planner Blueprint!

Jennifer Blume

I LOVED this course! Even as someone who is several years into her planning business, I got so much out of it! I was able to put the things I learned into ...

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I LOVED this course! Even as someone who is several years into her planning business, I got so much out of it! I was able to put the things I learned into immediate action! This course helped me refine some of my processes, learn more about the floral and catering sides of the industry, and have more confidence when working with clients! Absolutely worth it!

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5 star rating

An Investment Worth Making

Angelica Birch

Attending LVL Academy's online course is one of the best investments I've made since deciding to pursue wedding planning. By the end of the course, I had the...

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Attending LVL Academy's online course is one of the best investments I've made since deciding to pursue wedding planning. By the end of the course, I had the resources, tools, and most importantly the confidence I needed to help couples plan & execute one of the happiest days of their lives.

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5 star rating

Best Investment I've Made In My Business

Shannon Royal

When I first learned of LVL Academy, I really wanted to attend their in-person workshops in California, but being on the east coast, this wasn't a very feasi...

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When I first learned of LVL Academy, I really wanted to attend their in-person workshops in California, but being on the east coast, this wasn't a very feasible option for me right now. So when I saw that they opened up an online version, I jumped at the chance to participate, and I can honestly say, it was worth every penny. I learned a lot of skills and tips for both my business and wedding planning in general. Some of it was a refresher, and some was brand new information. This has been, by far, the best investment I've made in my business. I still go back to the course every now and then to have a little refresh or to remind myself of something. If you're a wedding planner, new or old, and wondering if you should invest in this course, I'm telling you that you absolutely won't regret it! Lindsay and Heather are super knowledgeable and super encouraging. I am grateful for both of them :)

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5 star rating

Best Wedding School Out There!

Kiana Bellinger

The Ultimate Wedding Planner Blueprint is every aspiring wedding planner's dream! For months, I searched for a wedding school, but found many were either sca...

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The Ultimate Wedding Planner Blueprint is every aspiring wedding planner's dream! For months, I searched for a wedding school, but found many were either scams, or they just charged way too much money! LVL Academy is priced just right - and it's perfect if you're working a full time job because you can take it at your own pace! This course covers just about everything you would need to know when you are starting out, and if you have been in the industry for a while. Some of the most helpful tools from the course, are all of the documents they give you! From defining roles and wedding definitions, to timeline outlines, to the emergency inventory kit list -- the resources they give you are priceless! I hope one day I can attend the in-person workshop and further my skills even more! Thank you, LVL Academy!!

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5 star rating

The Ultimate Wedding Planner Blueprint

Mary Homer

This is an excellent course for new planners in the business. I've been a wedding planner for 10 years now and took this program as a refresher course. It ...

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This is an excellent course for new planners in the business. I've been a wedding planner for 10 years now and took this program as a refresher course. It was nice to walk away with a few new things to consider and think about, even being in business for so long. It was nice to see things laid out easily, especially for planners who are just starting out. I completed my initial training through the Association of Bridal Consultants. I found my initial program very intensive and have kept up on different programs and workshops over the past several years. I found your program very enjoyable and it comes across on a very personal level. Thanks very much! This is a 5 star rating!

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5 star rating

Something for almost everyone

Carol Thomas

I have been in the industry a number of years and wanted to check out what LVL might have to teach me. This would have been an AMAZING course for my first ye...

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I have been in the industry a number of years and wanted to check out what LVL might have to teach me. This would have been an AMAZING course for my first year! Even now I was able to pick up a couple tricks and loved hearing from the creative partners' perspectives. Great job team LVL on an informative course. EVERY beginning wedding planner would benefit ENORMOUSLY from this course.

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